SKB Music / Pro Av


Jerry Andreas

V.P of Music / Pro Av

Jerry has led the Music Pro Audio/Video division at SKB Corporation for over 10 years. Prior to joining SKB, he spent 18 ½ years at Yamaha Corporation of America with his last position being Director of Marketing for the Pro Audio and Combo Division. He also held positions as Drum and Guitar Marketing Manager, Drum Product Manager and Advertising and Communications Manager during his tenure at Yamaha. His experience also includes MI retail sales in the Los Angeles area. Jerry holds a BS degree in Music Business from Appalachian State University in Boone, NC.


David Bruce Sanderson II

Director of International Sales and Business Development

David Bruce Sanderson II has been with SKB since 2001. David, eldest son of founder Dave Sanderson, is the Director of International Sales and Business Development. He has played an instrumental role in SKB's growth on a global level, expanding SKB's global reach in more than 60 countries. Outside of SKB, David enjoys spending time with his wife and daughter, traveling, and supporting Manchester United.


Will Steven

Product Manager

Will joined the SKB team as the Music Division’s Pro AV (Audio, Video) Product Manager in 2013. Music has always been a large part of his life as he began playing drums during Middle School. Will performed in many groups and was awarded the Louis Armstrong Jazz award during High School. His first job in the music industry was working at the Ward Brodt Music Store in Madison, Wisconsin where he checked in instruments to be repaired and eventually learned how make some repairs to brass instruments. Will graduated from the University of Whitewater, Wisconsin, receiving a BA in Music and a Minor in Advertising.

During college, Will had the opportunity to travel to Italy to sing opera. After college, he worked at Full Compass in Madison, Wisconsin for 5 years as a Pro Sales Associate. During his time there, he became very interested in photography and videography. Along with his other responsibilities at SKB, Will also assists with the unending project of product photography. In his free time, Will enjoys playing music, recording, photography, exploring California, and reminding his friends from Wisconsin what it’s like to not have snow or mosquitoes.


Kenny Updegraff

National Sales Manager

A Los Angeles native, Kenny began his career in the Music business in 1985. During that time he’s worked in retail, wholesale, manufacturing and distribution. His vast experience includes titles such as District Sales Manager, Inside Sales, Customer Service, Repairs, Parts Distribution, Artist Relations and Technical Support. Kenny has been with SKB since Valentine’s Day, 2011 managing sales accounts and the division’s OEM (Original Equipment Manufacturer) customers. Kenny holds a BA in Business Administration (2008) from the California Baptist University in Riverside, CA. Away from the office, Kenny is a drummer of 35+ years that has travelled all over the U.S. to various worship venues and he plays nearly every week with his church worship team. He is an avid recreational guitar player and loves to read and watch concert videos. Kenny lives in the Inland Empire area with his wife, daughter, and son.


Sara Peterson

Customer Service Representative

Sara joined SKB in 2008, starting out by providing Customer Service in the Sports Division and later moving over to the Music Division’s Customer Service department in 2009. Sara is responsible for assisting customers with warranty claims, part replacements and overall international support for SKB’s Music and Sport’s Divisions. Sara prides herself on customer service excellence and she enjoys helping individuals select the right case for their needs. Outside of the workplace Sara enjoys video games, anime, drawing, painting, the Anaheim Ducks (GO DUCKS!) as well as going on adventures with her amazing husband Carl.


Adrian Fonseca

Sales Account Associate

Adrian has been with SKB since 2014, beginning as an Order Puller in the Warehouse and four months later, he was promoted to Shipment Coordinator. One year after that, Adrian was promoted again to Sales Account Associate in SKB’s Music and Pro Audio division where he provides support, enters and tracks orders for music, camera and pro audio retailers and distributors. In his free time Adrian loves watching professional sports, and attending Angels baseball and Ducks hockey games.


Sean Gauci

Sales Account Associate

After graduation from high school in 2010, Sean started working in the shooting sports industry in Customer Service and Inside Sales. Sean joined the SKB Sports team in 2014 and assisted with Customer Service, Inside Sales and various trade shows. Sean has been a saltwater and freshwater fishing enthusiast his entire life. Starting in February 2016, Sean received a promotion and moved from the Sports division to become a sales account associate for Music and Pro Audio/Video Division. Sean enjoys going to concerts and festivals and his favorite guitarist is Jack White.